Reporting x Analysis

Measuring what
matters most.

We believe clear metrics illuminate the pathway from strategic investment to market triumph, ensuring every client decision is powered by insight and every campaign is a step towards dominance. Here is just a sampling of some of the measurements we take.

35%

YOY increase.

Funded and closed mortgages.

30mm

Qualified Views

On YouTube, Meta and cross-platform channels.

27%

KPA Rate

Across all product lines in the Q1 and Q2.

10x

ROAS

Yes, you are reading that correctly.

Metrics that move markets.

How we measure campaigns

There’s a certain pride in providing a suite of metrics that cater to the varied facets of marketing impact. From ROAS, which aligns financial investments with outcomes, to footfall attribution that connects digital campaigns with physical store visits, our measurement techniques are meticulously chosen and expertly applied to offer a panoramic view of campaign performance.

By integrating cross-device attribution and unique reach, we ensure that our clients appreciate the full spectrum of their campaign's influence.

This metric illustrates the profitability of advertising efforts, showing clients how much revenue is generated for every dollar spent on advertising. It's a clear indicator of campaign efficiency and JXM's ability to maximize investment returns for clients.
Item descriptFootfall attribution measures the number of people visiting a physical store as a result of advertising, offering clients tangible evidence of how digital efforts translate into real-world traffic and sales opportunities.ion
This indicator provides insights into the spread of a campaign, revealing the number of unique individuals exposed to the advertisement, which helps clients understand the breadth of their campaign's impact.
This gauge of online performance metrics, including Key Performance Actions (KPAs), shows clients the direct results of their campaigns in driving specific consumer actions, be it sales, sign-ups, or other targeted activities.
A measure of how often ads are actually seen by users, not just served, viewability helps clients ensure that their ad spend is not wasted and contributes to brand awareness and recall.
The total count of ad impressions delivered shows clients the scale at which their message is being broadcasted, helping in assessing brand exposure.
This metric reflects the volume of visitors to a client's website, offering a direct link between advertising efforts and interest in the brand or product.
By tracking the total hours of video content viewed, clients can gauge engagement and interest levels, as well as the potential for message retention among their audience.

“Thanks to JXM’s help, we’ve noticed improvements across various metrics. Our CPC rate has been decreasing steadily while our close rate has increased consistently year over year. Moreover, our value per acquisition has quadrupled, and our conversion rate has improved as well”

— Dan Post
Post Woodworking